Your customers access this network by first either “Checking in” at your location on Facebook or “Liking” your Facebook page.
Utilizing your Facebook page as an access point has many advantages. It allows you to reach a wider audience because potential customers will see that their Facebook friends have checked in or liked your page. It also helps potential customers find your business.
In addition, Facebook allows you to track data about you customer base such as gender and age, tracks a list of names of those who’ve checked in or liked your page, and provides you with information and peak usage. All of this information can assist in marketing plans and strategies, event planning, and much more.